Marketing is essential for Clubs to attract new Members, establish a strong basis in the community and effectively “bring out the best in kids” through Optimist programs.
According to the American Marketing Association, marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large.”
It sounds complicated, but the secret is that marketing can be simple. As Optimists, you are the best source of marketing for your Club. You understand the value of being a Member and working with the children in your community.
Now it is up to you to share that value with others, so your Club can grow, attain new Members and help more kids.
At the 2012 International convention in Milwaukee, Vice President-Elect Jim Boyd presented two Club marketing workshops. The response was tremendous. Jim and those in attendance worked to compile the following list to get every Member excited about marketing and sharing the value associated with being a part of their Club.
So here are the "
Top Ten Ways to Market Your Club"
Talk about you and your story
Host a club website
Use social media
Use the "Optimist Marketing Kit"
Don't forget about traditional media
Participate in community public events
Use personal stories
Host "Meet the Optimists Events"
Partner with another community group
Wear club clothing
The best time to start marketing is now! Here are some helpful tools:
